![]() ![]() My objective is to identify the reasons for the acquisition, by first providing a glimpse of the profitability run, with focus on Adobe's Creative Cloud. Then, one starts to wonder why the software giant spent about half of its quarterly revenues to acquire Workfront, a startup specializing in marketing, for 1.5 billion dollars in November, despite the latter having only raised $375 million in fundraising activities to date. ![]() A look at Adobe's (NASDAQ: NASDAQ: ADBE) quarterly post-pandemic sales figures not only reveals that the software company is COVID-proof, but is largely benefiting from the virus as well.
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